Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through a partnership with dynamic creative optimization platform Jivox. After several months of ...
Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...
SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ -- Mindworks, a leading international creative studio, today announced a new version of Playturbo, the self-service playable ad platform designed to help ...
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...
Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...
B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...
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