Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple TV at 11%.

Yet for this audio-first medium, video is what has people talking. The recently released 2026 edition of Edison Research’s ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Netflix has been one of the top Google searches in the last month ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Apple made a splash last week with its announcement about a major ...

Despite concerns over the rise of video podcasts across digital platforms, audio remains king when it comes to deep engagement – and in reaching Gen Z. A new study shows the younger generation still ...

The podcasts in the streamer’s debut crop, including “The Pete Davidson Show,” have revived metaphysical questions about the definition of the medium. By Reggie Ugwu How does Netflix define a podcast?