Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

We’ve all heard the famous quote, "those who cannot remember the past are condemned to repeat it." While some version of this expression is often used when discussing broad cultural considerations, ...

Our memories form the foundation of our continuing sense of self. Our understanding of who we are is built up from a lifetime of experiences stored in our brain. Loss of that information about who you ...

Why do we remember a hug forever? A new neurobiological model explains how "affective tactile memory" stores emotional touch ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.

We tend to think of human memory as if it's one of those old steel filing cabinets: some information gets stashed inside, and when the time comes, we hope we can find it by flipping through the tabs ...

Research indicates that human memory and cognition exhibit a robust preference for animate over inanimate stimuli. This animacy effect is evident across multiple experimental paradigms, including free ...