Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

Lacoste has tapped Formula 1 driver Pierre Gasly as brand ambassador, with the Frenchman becoming the face of its famous polo ...

As the official sponsor of the Miami Open, Lacoste brought bold colors and good vibes to the iconic tennis tournament.

Novak Djokovic and Venus Williams are playing big for Lacoste. The sure-fire Hall of Famers are two of the starring faces of the brand's newest ad campaign, which Lacoste is dubbing "a powerful call ...

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Welcome toThe Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. How often is the first iteration of something the undisputed best ...

Lacoste is rooted in tennis, but throughout its 85-year history, the brand has steadily relied on collaborations to court fans away from the court. In roughly the last decade, though, it has ...

The world of gaming is proving increasingly attractive to fashion and beauty brands appealing to a Gen-Z audience. Following a collaboration with Minecraft in 2022 and two gamified virtual stores ...

Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.