Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.
Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.
Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...
Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...