The Cotton Candy and “Moana” varieties will debut this summer, the same time the food giant expects to remove synthetic dyes ...

Both new cereals are made with colors from natural sources.

If your morning bowl of Lucky Charms or Trix looks a little different lately, you’re not imagining it. General Mills is ...

Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

General Mills is phasing out artificial dyes in iconic cereals through new natural launches as 2026 deadlines approach ...

A closer look at the latest cereal launches from General Mills, featuring new flavors, naturally sourced colors, and playful ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter. Two years ago, General Mills ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...