“The Simpsons is playful and bold just like [us],” says NYX president Denée Pearson. “Launching today let us tap into that humor, and surprise people in a way that’s true to the spirit of the show.” ...

The 2026 MLB season kicked off last week, and Lids is celebrating in Springfield through “The Simpsons” x MLB x New Era collection. Launching exclusively at Lids today, the collection features five ...

MLB and Lids partnered with The Simpsons to release three new hats celebrating the legendary animated television series. One of the hats references "Homer at the Bat," the 1992 episode that included ...

At its peak, The Simpsons excelled at speaking to two audiences at once: adults who appreciated the whip-smart comedy on every level, and kids who enjoyed cartoons and emulated Bart Simpson. For a ...